On April 11, 1967, Dobson and an associate died in an airplane crash, and Dobson's widow, Grace, took control of the business. In 1967, the company commissioned the "Flying W" company logo, and the company had expanded to 40 restaurants in four states. In 1965, it estimated selling 15,000 burgers daily in the Texas Coastal Bend area. In 1963, it expanded to Arizona and totaled 26 stores. In 1962, the company added French fries and hot pies to its menu. Inspired by his love for flying, Dobson designed the orange and white striped A-frame store in Odessa, Texas, in 1961. 1960s and 1970s īy 1960, there were stores operating across Texas, Florida, and Tennessee. In 1959, the first Whataburger restaurant outside Texas opened in Pensacola, Florida. became the first non-founder franchise owner with a location in Alice, Texas. In 1952, Dobson opened a location in Kingsville, Texas, the first store outside of Corpus Christi. Months later, prices for burgers were raised to 35 cents. Burton settled with owning the Whataburger franchises in San Antonio, Texas. In 1951, Burton and Dobson ended their partnership after arguments concerning Dobson's price raise of the burger from 25 to 30 cents. The store sold burgers for 25 cents, and also sold drinks and chips. In August of that year they opened their first location on Ayers Street in Corpus Christi, Texas, across from Del Mar College. Dobson's goal was to "make a better burger that took two hands to hold and tasted so good that when you took a bite you would say 'What a burger!'" In June 1950, Dobson was granted the Whataburger trademark. In 1950, Harmon Dobson and Paul Burton were looking to open a hamburger restaurant. Breakfast is served during morning hours, including biscuits, pork sausage, bacon, and eggs. Non-beef options, such as the Whatachick'n, are also available. The company's focus is on ground beef burgers, and include the Whataburger, the Whataburger Jr., the Triple Meat Whataburger, the Bacon & Cheese Whataburger, and the Justaburger. Although the company highlighted the restaurant as an unofficial historical landmark, it was demolished in 2019 and replaced by new building. The first A-frame restaurant, the 24th Whataburger to open, was built in Odessa, Texas in 1961. Whataburger was known for many years for its distinct A-framed orange-and-white-stripe-roofed buildings. When the company changed ownership in 2019, there were more than 670 locations in Texas and over 150 in New Mexico, Arizona, Colorado, and the Southern United States, of which 126 are franchised. Family-owned by the Dobsons until 2019, the chain is now managed by a private equity firm the Dobson family still holds a small stake. Founded by Harmon Dobson and Paul Burton, it opened its first restaurant in Corpus Christi, Texas in 1950. Whataburger is an American regional fast food restaurant chain, headquartered and based in San Antonio, Texas, that specializes in hamburgers.
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